Toronto Small Business Enterprise Centre: Social Media for Your Business

Learn how to leverage the power of social media.

Social media is an invaluable tool for today’s business, whether you are just starting out or have been established for years.

Not understanding how to use social media effectively can leave you overwhelmed and ultimately hurt your bottom line as your potential customers can easily find your competitors. This workshop hosted by the Toronto Digital Service Squad will leave you with a better understanding of how to leverage the power of social media and AI to grow your followers, drive sales and reduce marketing costs.

What you will learn:

• How to utilize AI for your social media strategy
• How to choose the right social media platform(s) for your business
• Best practices for engagement on Facebook, LinkedIn, Twitter, Instagram, TikTok and Pinterest
• Planning and curating your social media content
• Tools for managing platforms and scheduling posts to save you time and energy

Join us to learn how to build an engaging social media presence for your business!

Speaker Bio:

Digital Main Street is a program and service that helps main street businesses achieve digital transformation. The program is built around an online learning platform, structured training programs, and our Digital Service Squad, a team of highly trained recent graduates who help main street businesses grow and manage their business through the adoption of digital tools and technology.

Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto.