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STACKTx Small Bizz Series: Visual Merchandising Group Consulting (Q&A) with Ani Nersessian
Get expert visual merchandising advice for markets, pop-ups & retail. Live Q&A with Ani Nersessian. Free for STACKTx members.
About the Event
Are you preparing for a market, pop-up, retail space, trade show, or looking to improve your product displays? Join visual merchandising expert Ani Nersessian for an interactive virtual group consulting session designed specifically for small business owners and entrepreneurs.
This session will begin with a quick introduction to the fundamentals of visual merchandising, including how it applies to retail spaces, pop-up shops, market booths, and product displays. From there, attendees will have the opportunity to ask questions directly and receive personalized feedback and recommendations.
To ensure everyone receives value from the session, we are limiting attendance to 30 participants. Each attendee will have the opportunity to ask at least one question, with additional rounds of Q&A as time allows.
Throughout the discussion, Ani will also share insights and answers to common visual merchandising challenges that many businesses face, helping participants discover opportunities they may not have considered.
Why This Session Is Valuable for Small Businesses
Visual merchandising is more than making a space look attractive—it’s a powerful tool that can help increase sales, improve customer experience, and strengthen your brand identity.
In this session, you’ll learn:
- How to showcase products effectively to encourage purchases
- Ways to maximize small retail, market, or booth spaces
- Best practices for product placement and display
- How to create a professional and cohesive brand presentation
- Whether and how to display pricing
- How many products should be featured at once
- Strategies for standing out in competitive marketplaces
- Tips to elevate your brand image and attract wholesale opportunities
Whether you’re attending your first market or looking to refine an existing retail space, you’ll leave with practical advice tailored to your business.
Session Format
Introduction
A brief overview of visual merchandising principles and how they apply to different business environments.
Interactive Q&A
Participants will have the opportunity to ask one question at a time, with additional rounds as time permits.
Expert Insights
During pauses in the discussion, Ani will address common questions and challenges she encounters while working with retailers and entrepreneurs.
Examples of Questions You Can Ask
- How should I merchandise my products to improve sales?
- It’s my first market or trade show—how should I set up my booth?
- How can I stand out in a competitive category?
- Should I display prices, and if so, how?
- How many products should I feature in my display?
- How can I make my setup look more professional?
- How can visual merchandising support wholesale growth opportunities?
About the Speaker
Ani Nersessian
Founder & Visual Merchandising Specialist, VM ID
Ani Nersessian is a visual merchandising specialist and the founder of VM ID.
She holds a Bachelor of Design from Toronto Metropolitan University’s Fashion Communications program and has taught Visual Merchandising and Display courses at both Toronto Metropolitan University and Seneca Polytechnic’s Schools of Fashion.
With more than 15 years of experience in the retail industry, including roles with brands such as Holt Renfrew and Adidas Group Canada, Ani founded VM ID to help retailers of all sizes create strong visual identities and maximize the effectiveness of their selling spaces.
Through her work, Ani helps businesses identify opportunities, increase productivity, elevate brand image, and develop practical merchandising systems that support long-term growth.
STACKTx Member Benefit
STACKTx members will receive a special access code to attend this session free of charge.
Regular Price: $39 CADSTACKTx Member Price: FREE
Reserve Your Spot
Only 30 spots available. Register early to secure your place and get direct access to expert visual merchandising advice tailored to your business.